Many independent freight forwarders are still not aware of the immense benefits of optimizing their websites for lead generation. Rather than focusing on offline methods to spread the word about their business and convert potential customers into lasting ones, small and mid-sized logistics companies need to leverage the digital trends to increase their customer base….
As the freight forwarding industry is beset by a plethora of problems that started since the pandemic, independent freight forwarders are facing serious challenges in increasing their revenues and retaining their customer base. While the pandemic and the equipment shortage have finally abated, the transportation and logistics sector is still having to deal with challenges…
We have reached a time when the freight forwarding industry has become dependent on digital technologies like never before. Logistics service providers around the world are already leveraging digital transformation to streamline their processes, integrate new initiatives, satisfy customer expectations, save time and money, and adapt to the changes in market demands and business scenarios….
With more than 1 billion daily active users and 2 billion monthly active users, Facebook is a perfect platform for freight forwarding companies to market their business. A Facebook business page can immensely help you with connecting with your audience. Keep in mind that around two-thirds of Facebook users visit a local Facebook business page…
Any successful company in the transportation and logistics industry is surely aware of the importance of having a trained and skilled workforce. Simply put, investing in talent is one of the best ways of retaining the best employees who are the biggest assets of independent freight forwarders like you. The best freight forwarding companies are…
Governments around the world have designated freight forwarding as an essential sector. Moreover, the ongoing pandemic has further highlighted the key role of the transportation and logistics industry. With the market domination of a handful of multinationals, the future of independent freight forwarders is uncertain unless they can adjust their companies to the demands of…
When it comes to global manufacturing and freight volumes, certain events generally trigger an escalation of demand. For example, during Christmas, Hanukkah or Black Friday, logistics managers have a hard time coping with the upsurge in demand and lack of carrier space. The Chinese New Year is one such peak season for the transportation and…
The city of Barcelona, in North-eastern Spain, is emerging as the nerve centre of economic activities in Southern Europe. Located on the coasts of the Mediterranean, this city is famous for its industrial tradition, diverse economic activities, and dense commercial fabric. The international economic activities of this city are driven by its port, airport, the…
The sea freight shipping industry is responsible for moving more than 80% of the international commodities. However, in the aftermath of the pandemic, the ocean cargo industry is witnessing a record high price for containers. The ongoing port congestion, pandemic-related delays, high demand for goods, container and equipment shortage, and an overall lack of capacity…
The content you put on your website are a primary factor in converting your visitors into leads and eventually customers. How great is your webpage? Does it get enough visits that regularly generate interest in the services you’re offering? Simply put, the most important function of your website is to help bring in new businesses…